Why the new name?
For over 50 years, Inform USA and its members have used the term Information and Referral (I&R) to describe the work of helping people connect to resources. However, over time it became clear the term lacked the clarity, consistency, and emotional resonance needed to reflect the true scope and value of the work. While the field has continued to grow and evolve, the name I&R has remained static, often reducing the deeply human, relationship-driven support to something transactional or vague, and failing to capture the compassionate guidance that organizations provide every day.
That’s why, after listening closely to several professionals across the sector, a new name was chosen: the Community Navigation Sector. It better reflects the role organizations play in helping people find their way through complex systems of care, whether in times of crisis, or moments of everyday need. From helplines and digital platforms to local navigation programs and resource hubs, these services may look different across the country, but they’re united by a shared mission: to offer clarity, care, and connection to anyone who needs it. This new name doesn’t just describe the work more clearly. It affirms its value, and honors the people who do it with empathy, skill, and deep commitment every day.
It's time to unify the sector.
The work of community navigation is called many things: Information and Referral (I&R), resource navigation, clearinghouse services, and so on. It’s time we unify our voices around a name we all know and understand well: Community Navigation
When we use shared language we elevate understanding
When we elevate understanding, we draw more support
It’s time this importunate work is recognized and understood
How to get Involved...
If you work in — or alongside — the community navigation field, we invite you to explore Inform USA, the professional membership network for community navigators and the organizations that support them. At Inform USA, you'll not only access branding, messaging, and promotional items needed to shine light on your agency, but you'll also find a network of peers and professional development resources.
Learn More About Inform USA
