Designing & Implementing an Outreach Program

Learn how agencies developed and implemented successful outreach plans.

Wednesday, April 10, 2024
2:00 PM - 3:00 PM (EDT)
386 Seats Remaining
386 Seats Remaining

Description: Information and referral providers depend on solid outreach to inform the community about their programs. It can be a challenge, however, to develop a plan that meets the needs of their community and has built-in measures of success. This webinar’s presenters will describe how they developed their outreach plans, measure success, and refine those plans using ongoing data collection from their I&R software. 


  • Surveying your audience and partnerships your agency has

  • Understand how to develop an outreach plan

  • Implementing the plan 

  • Measuring an outreach plan’s effectiveness

  • Refining the plan annually or as needed.

386 Seats Remaining
386 Seats Remaining

Beth Burke

A native of Oklahoma City, Beth Burke serves as the 211 Director at HeartLine. In this role, she oversees the 211 Call Center, Database, Homeless Housing and Criminal Justice programs.  With a BA in Advertising from Texas Tech University and a Masters in Radio/TV/Film at the University of North Texas, Beth’s experience is mainly in communications and marketing.  She has worked in a variety of companies and organizations including Walt Disney Studios, Oklahoma Association of Realtors and Kimray. Beth has served on both the Infant Crisis Service and Upward Transitions board of directors. While those experiences inspired her desire to make Oklahoma City a better place for those in need, it wasn’t until she began working for HeartLine that she realized what a large need there is for Oklahoma’s low-income population. She feels fortunate to work for an organization that helps hundreds of people each day. 

Eric Feuerborn

Bringing more than 25 years of extensive non-profit expertise to HeartLine, Eric Feuerborn has served as the agency's Development Director since January 2023. Feuerborn earned his Bachelor of Art degree from the University of Science and Arts of Oklahoma in Chickasha. With more than two decades of experience in non-profit management and a decade dedicated to development and communications in higher education, he brings a unique perspective to his role at HeartLine. Serving as Executive Director for two community non-profits and an alumni association, and previously as Development Manager for Reach Out and Read Oklahoma, Feuerborn has a deep understanding of the sector. His tenure as director of community non-profit agencies underscores his appreciation for services like 211 and other vital information and referral resources. He has a deep appreciation for HeartLine’s mission to provide help, hope and information to those in need.

Courtney Smith

Courtney is a graduate of the University of Rhode Island with a BA in Psychology and a Master of Public Administration. She is a former member of the Inform USA board. She serves on the National Assocation of Voluntary Organizations Active in Disaster (NVOAD) and a long-term recovery committee member. She has been a Certified Community Resource Specialist since 2007. She joined the Crossroads Helpline as a call specialist in 2006 during the planning and implementation stages at United Way of Rhode Island 211. 

Marleny Perez

Marleny Perez is the United Way of Rhode Island 211 Call Center Operations Manager. She has been with UWRI since fall of 2016 and has held multiple roles. She also oversees the quality assurance of services provided to community members as well as data entry. On her previous role, she was a Program Officer which included coordinating and attending outreach events. She ensures that call center staff have the ability to attend outreach staff since they bring the services to the community instead of waiting for the person to reach out to the program.

For More Information:

Sandra Ray

Sandra Ray

Program and Education Director, Inform USA National Office

View Profile