Innovation Award Spotlight: VIA LINK

Posted By: Andrew Holbein Industry News, Inform USA Awards,

From Information Provider to Regional Data Hub: How VIA LINK Built a Suite of Disaster Data
Tools

When Hurricane Ida struck Louisiana in 2021, communities across Southeast Louisiana faced
widespread devastation. Like many 211 providers, VIA LINK found itself at the center of the
response effort, helping residents navigate an ever-changing landscape of available services and
resources.

As the disaster response evolved, we began to notice a recurring challenge. The issue wasn't
always that resources were unavailable. Often, the problem was that critical information wasn't
reaching the people and organizations that needed it most.

That realization set VIA LINK on a five-year effort to build a suite of disaster data tools and that
expands how we think about the role of a 211 provider. Rather than serving solely as an
information and referral service, we began exploring how a 211 could function as a regional
data hub that helps entire disaster response systems make better decisions.


When Information Gaps Become Life-and-Death Issues

In the weeks following Hurricane Ida, prolonged power outages combined with extreme
Louisiana heat created dangerous conditions for residents. In New Orleans, 10 residents died
from heat-related causes during the extended outages that followed the storm, and many of
them lived within a mile of an operational cooling center. At the same time a number of
nonprofits were opening water and feeding sites, but they tended to be clustered in certain
areas while other parts of the region had very few sites.

While many factors contributed to these tragedies, they highlighted a troubling reality: services
can exist, but if information about those services is not effectively shared, communities still
suffer.

For VIA LINK, this became a defining moment. We began asking a simple question:

How can we provide data tools to residents and organizations that help them make better
decisions?


Building the Disaster Resource Mapping Tool

That question led to the development of VIA LINK's Disaster Resource Mapping Tool.

The platform was designed to help nonprofits, government agencies, and philanthropic
foundations visualize disaster resources, identify service gaps, and improve coordination across
organizations. At the same time, it provides residents with an easy way to locate available
disaster services in their communities.

The organizational version of the tool helps decision-makers understand where resources are
available and where additional support may be needed:


A companion public-facing version helps residents locate disaster services:


By creating a shared picture of available resources, the tool helps improve situational
awareness for both service providers and the communities they serve.


A Second Problem: How Do You Allocate Recovery Funding?

Another lesson emerged during Hurricane Ida recovery.

A local United Way leader shared a challenge that will sound familiar to many organizations
involved in disaster philanthropy. Their organization had successfully raised significant relief
funding, but they lacked reliable data to help determine where those resources would have the
greatest impact.

The question was straightforward:
Which communities should we focus our recovery efforts on?

Through our work, we found that FEMA flood claim and Individual Assistance data provides one
of the clearest indicators of long-term recovery needs. However, the data can be difficult for
nonprofits, foundations, and local governments to access and interpret.

To address this challenge, VIA LINK developed a Federal Assistance Dashboard that provides a
user-friendly platform that helps organizations understand disaster impacts, recovery trends,
and potential unmet needshttps://vialink.org/dashboard-2026-federal-assistance/

For foundations, nonprofits, and government agencies making recovery investments, access to
this information can help ensure resources are distributed more strategically and equitably.


Why 211 Providers Are Well Positioned to Lead This Work

One of the core beliefs that has guided this effort is that 211 providers are logical organizations
to develop and maintain these types of tools.

Every day, 211 organizations collect information about community needs. They maintain
resource databases, build relationships across sectors, and often serve as trusted conveners
during emergencies.

These responsibilities place 211 providers at the intersection of residents, nonprofits,
government agencies, healthcare organizations, and philanthropic foundations.

As a result, 211 organizations often possess a unique understanding of both available resources
and emerging community needs.

For VIA LINK, building disaster data tools was a natural extension of our role as an information
provider. Rather than simply connecting people to services, we began asking how data could
help entire systems function more effectively.

Over time, these efforts have helped strengthen VIA LINK's role as a regional data hub that
supports disaster preparedness, response, and long-term recovery efforts across Louisiana.

A Community-Driven Approach

One of the most important lessons from this work is that successful tools cannot be developed
in isolation.

Every major disaster data tool developed by VIA LINK originated from conversations with the
organizations that would ultimately use it. The ideas came from nonprofit leaders, government
officials, disaster response agencies, philanthropic foundations, and community organizations
grappling with real-world challenges.

Their questions became our roadmap:

  • Where are services available?
  • Which neighborhoods are being missed?
  • How do we identify unmet needs?
  • How do we allocate resources more effectively?

By focusing on practical problems rather than technology for its own sake, we were able to
create tools that respond directly to operational needs.

Replicating These Tools in Other Regions

The challenges that inspired these tools are not unique to Louisiana.

Across the country, 211 providers sit at the intersection of community needs, service delivery,
and cross-sector collaboration. We believe that position makes 211 organizations uniquely
qualified to serve as regional data hubs before, during, and after disasters.

VIA LINK has developed additional disaster data tools that show what is possible when 211
organizations leverage their data, relationships, and expertise to support an entire disaster
response ecosystem. Most importantly, these tools were designed to be replicated and adapted
in other communities.

This work has received national recognition, including two Inform USA Innovation Awards and
the 2026 National VOAD Innovative Program of the Year Award, which was presented to
Louisiana VOAD for their efforts supporting this work. We believe the most important lesson is
that these tools—and the model behind them—can be replicated by 211 providers across the
country.

If your organization is interested in exploring how these tools could support disaster
preparedness, response, or recovery efforts in your region, contact Andrew Holbein at
aholbein@vialink.org.